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Facebook Custom Audience Size NOT AVAILABLE & Estimate Reach is Dead
Very New Update from Facebook, Audience Count for Custom Audience & Potential Reach will not be shown anymore
Update to reach estimate availability for Custom Audiences: [ From Facebook ]
As noted in our advertising principles, we’re constantly looking to improve the quality and security of our advertising platforms. After identifying a technical issue with reach estimation for Custom Audiences that could potentially allow misuse of the functionality, we’re temporarily removing the ability to see audience sizes or potential reach estimates for newly created or edited Custom Audiences in Ads Manager and Power Editor, followed by the Ads API.
Specifically, we are removing reach estimates for:
Custom Audiences from a customer file
Offline conversions Custom Audiences (and Offline –
Conversion API)
Website and mobile app Custom Audiences if using advanced matching (via the API)
Offline event data in Facebook Analytics
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Ref: Above Image for Custom Audience Size Not Available. (Source: FB Community)
Ref :Above Image for Audience Reach
Ref : Above Image for Custom Audience Size
Website or mobile app Custom Audiences that do not include customer data and engagement Custom Audiences are unaffected by this update.
Now Every custom audience created on Facebook will be representing the numbers as -1. Facebook custom audience size -1 error will be resolved soon by Facebook.
So please note that you will still be able to create Custom Audiences, as well as ads using any type of Custom Audiences, on our platform. Ads delivery and reporting will remain unaffected by this change. Additionally, access to all other data in Facebook Analytics will remain unaffected by this change.
We understand this solution may affect your campaign planning. Hence to minimize disruption, we are currently investigating solutions to restore these reach estimates in our interfaces.
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Questions & Answers:
Q: Are these estimates going away forever?
No. This is a temporary solution; we will look to implement additional changes to our system and relaunch estimates for new or edited Custom Audiences, but this functionality will be unavailable for the near future.
Q. How will this impact reach and frequency?
Advertisers will still be able to use reach and frequency and will be able to see a potential reach for their audience but will not receive the % Target Audience number when booking campaigns that use these Facebook Custom Audiences.
Q. Will this impact existing campaigns (active and inactive)?
No, this update does not impact delivery so new or existing campaigns will run per usual. While reach estimates will not be available for certain types of new or edited Custom Audiences, you can still plan and run campaigns against these audiences.
Q. How will this impact Audience Insights?
For impacted Custom Audiences, Audience Insights data will not populate and where applicable, the interface will show “data is not available”.
Some Errors on Custom Audience:
- Custom Audience Size not available
- Audience not ready
- Facebook Custom Audience Size -1
- Audience Too Small etc
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If your Custom Audience Size is -1, Do check the below instructions👇👇 to solve the issue ( From Facebook Rep )
“ It looks like you’re referring to a Custom Audience that you created specifically from a customer file. Custom Audiences may be available rather quickly upon creation but in most cases, our system needs time to process them, which can be anywhere from 24-72 hours. This is for various reasons, such as:
-Remove any spammy users/fake profiles from the audience ensure audience authenticity
-Sift through any duplicate information e.g. email addresses from a customer list
-The email address provided by the audience member is affiliated with the primary or secondary email address they have listed on their profile
Please keep in mind that since not every email address uploaded will match up with an email address someone has associated with their Facebook profile, the size of a Custom Audience will probably be smaller than the list of emails uploaded. “
In addition, please review our Help Center resources:
Avoid delivery issues with small catalog audiences: https://www.facebook.com/business/help/983287271727920/?ref=u2u
Prepare your customer data: https://www.facebook.com/business/help/606443329504150/?ref=u2u
Update: This is a temporary bug, and it will be solved soon by Facebook.
21 comments
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Finally someone talked about this issue. All of my custom audience, based on Facebook Pixel, are now not available. I’m really frustrated it affects my ad campaign.
Hello Hoan, Custom Audience is still available but only their audience size and estimate reach is not available.
I talked to a FB support rep and they are investigating this bug, he said, since everyone is facing it. Hopefully it’s a temporary bug.
Yeah, It’s a temporary issue and Facebook had promised they would do the best on this issue.
Do you have the direct link to this article from Facebook?
There is no article by Facebook regarding this issue. The above statement in the article was sent to some of the top advertisers by Facebook Rep when they enquired about this issue.
Does anyone know what a timeline is for this issue being resolved? all my lists keep coming back as -1 when i tried today.
thanks!
Hi Taylor, Let me Know whether you uploaded the audience via customer file?
yes, I am creating a custom audience by copy and pasting the data from my excel file. The info initially uploads, but when FB tries to ‘find’ them and then notify me when my list is ready- is keeps coming back with -1 and ‘size not available’. My last successful upload was 12/13/17.
thanks in advance for an insight!!
Do Check this,
If your Custom Audience Size is -1, Do check the below instructions👇👇 to solve the issue ( From Facebook Rep )
“ It looks like you’re referring to a Custom Audience that you created specifically from a customer file. Custom Audiences may be available rather quickly upon creation but in most cases, our system needs time to process them, which can be anywhere from 24-72 hours. This is for various reasons, such as:
-Remove any spammy users/fake profiles from the audience ensure audience authenticity
-Sift through any duplicate information e.g. email addresses from a customer list
-The email address provided by the audience member is affiliated with the primary or secondary email address they have listed on their profile
Please keep in mind that since not every email address uploaded will match up with an email address someone has associated with their Facebook profile, the size of a Custom Audience will probably be smaller than the list of emails uploaded. “
In addition, please review our Help Center resources:
Avoid delivery issues with small catalog audiences: https://www.facebook.com/business/help/983287271727920/?ref=u2u
Prepare your customer data: https://www.facebook.com/business/help/606443329504150/?ref=u2u
I hope you’re still commenting on this issue!
NONE of my custom audiences for my website are populating and they have all gone down to <20.
Do you know if this bug is affecting this?
Also, I can create an audience based on engagement custom audiences but as soon as I ad my email list that says is populated with thousands and has a green light, it goes to unavailable. does that mean i can't run ads to this audience if it's unavailable?
This issue is making my audience not be shown at all. 0 Impressions. We have thousands of hits a day, so shouldn’t be an issue. What can I do? Quadruple checked the pixel installation using Google Tag Manager.
[…] (Note: As of January 2018, the option to bring new custom audience data into the Audience Insights Tool is temporarily suspended. Facebook claims to be working on a new, better solution. Click here to learn more.) […]
I’m assuming – after spending ages getting frustrated – that this is the same with creating a custom audience list via pixels. Still -1 for me, though oddly it works on another pixel for another site/ad account.
Looks like this issue is still not resolved. Very frustrating not knowing what your retargeting audience size is.
Middle of March and I am still having this issue with ALL of my clients.
Hey guys, I recently encountered this and yes, across ALL my clients and their ad accounts!
Any thoughts of when it will get fixed?
Can confirm that I am having this problem as well with custom audiences from a client file. Two lists of 20,000 and 12,000 entries (first, last, city, state, country) both read as <20.
This just started for me recently. Very frustrating.
This is boring, specially when you need this information for the audience insights 🙁