As digital marketers, we are always looking for a competitive edge. More so, when you are into PPC marketing, you need every competitive inch you can grab. This SEMrush Review will reveal how desperately you need this tool to scale your marketing campaigns to another level. Plus, as usual, we have an awesome exclusive deal just for you. Stay tuned for our unbeatable SEMrush Coupon. And later in this SEMrush Review, you can learn about the elusive SEMrush Free Trial.
- 1 What is SEMrush?
- 2 Features of SEMrush
- 3 Analytics Reports
- 4 Tools
- 5 Projects
- 6 Solutions
What is SEMrush?
SEMrush is a massive tool catering to SEO professionals, PPC advertisers, social media marketers, public relations professionals, and content marketers among others. In actuality, SEMrush is a suite of SEO tools and reports attending to every aspect of your website as well as optimizing your marketing endeavors.
You can go as far as to say SEMrush is the Swiss Army knife of SEO Audit tools. In fact, SEMrush’s auditing tools are second to none. The sheer data power that SEMrush places in your hands is unbelievable.
Now, SEMrush is the go-to SEO audit tool for Social, PPC, Position tracking, and Link metrics for all digital marketing professionals.
To bring all this into perspective, let us have a look at the top SEMrush features. Later, grab our exclusive SEMrush Coupon and tips on how to enjoy the elusive SEMrush Free Trial.
Features of SEMrush
Earlier in this SEMrush Review, we stated that SEMrush is an expansive tool. In fact, breaking down the workings of the entire SEMrush software would require quite a chunk of time. Instead, we shall discuss the main features and how they will impact your digital marketing efforts.
Without much ado, let’s roll.
SEMrush provides a wealth of well-calibrated information to support your business. Under Analytics Reports, you will find sub-sections detailing different facets of information and tips you didn’t even know you needed. They include:
1. Organic Research
Every marketer knows the value of organic traffic. However, targeting and nailing organic audiences is nigh easy. For this reason, SEMrush goes into the trenches to find the best keywords you can use to attract organic traffic.
Of course, this research is based on your competitors’ best-performing keywords. Additionally, SEMrush will furnish you with all the new organic competitors and if or not their domains are changing positions.
If you could see and analyze how your competitors are using keywords and other strategies to gain entry into Google top 20; how awesome would that be! Well, SEMrush will help you achieve that and much more. In fact, you will be able to see which new SEO keywords got a particular website from one position to the other.
2. Advertising Research
Before you dive face-first into advertising, you want to ensure you have a budget. More importantly, understand what your competitors are spending on similar campaigns and the resulting PPC traffic. Additionally, monitor your rival’s Ads and Landers to discover all the new must-use Keywords, emotional triggers, and brand mentions.
This way, you can benefit from your competitor’s experience, saving yourself loads of time and money, and avoid common novice mistakes.
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3. Display Advertising Tool
In a word, Google Display Network is the heartstone of PPC. For this reason, you have to properly optimize your GDN campaigns to dominate PPC.
SEMrush’s Display Advertising Tool is an all-in-one tool for analyzing your rivals’ display Ads. You can easily find the Ad trends, target countries, devices, and Ad formats your competitors prefer. Additionally, you will access all the headlines, graphics, and designs they applied as well as the resulting impressions from the Ad success.
Learn to identify new publishers in the Ad field and sniff out the high performing placements that came with them. This way, you can find new lucrative placements for your Ads before they are overridden by the competition.
Further, identify which devices work better for Display Ads and vice versa (which Ads work better for a particular device). As a result, you will know where to place your Text Ads and Media Banners for optimal results.
When you are building an authoritative site, you need other equally or more powerful sites to throw some incoming links your way. In a word, backlinks go a long way in legitimizing your website as a powerful source of information.
At some point, getting backlinks will not be a problem; the problem will be if or not they are quality backlinks. And this is why you need SEMrush’s backlinks tool. Essentially, this tool shows you all the backlinks linking to your website and which ones are helping you further your course. You will see details including:
- The URL, Domain or Root Domain from whence your backlink originates
- Anchor Texts
- The number of External Links from that same webpage. A high number of external links raises red flags and could be termed as Spam. In fact, you may need to remove backlinks from such a website because they don’t do much to help your website grow.
- Check if any government or educational websites have linked to your website. Just to clarify, educational and government websites are very highly regarded. Having any links to them is a very good thing that can exponentially grow your website.
- Keep an eye on the follow vs nofollow backlinks. You want to ensure there are more dofollow links so you can continue to grow your subscription. Also, find out where your competitors’ dofollow backlinks are coming from.
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5. Keyword Research
Seldom will you find a more thorough keyword research tool. In actuality, SEMrush has upwards of 18 billion keywords in its database. So, as you can imagine, if there is an SEO or PPC keyword worth finding; you will find it.
And these are not just any keywords; they are the keywords that top websites use to rank on Google. Furthermore, you can see intricate details behind each keyword including CPC, volume, number of results, trends, and Ad copies. To top it all off, you’ll be able to see your rivals’ landing pages on which they used these keywords.
SEMrush has another kickass tool; the Keyword Magic Tool. This tool helps you to produce high-performing keyword matches. In addition, you can perform a full-text search for specific regions. As a result, you will determine the search volumes, CPC, and SERPS sources for every phrase match (more on the Keyword Magic tool under Tools, next).
Ultimately, SEMrush will analyze and display all the keywords featured by Google Top 100 in relation to a specific search term. This way, you will identify all the keywords that you should be using in your Ads in relation to your niche and competition.
6. Product Listing Ads
Product Listing Ads or Google Shopping Ads are key to top-notch audiences and exponential ROI. However, you need to learn how to do them right.
This SEMrush tool allows you to identify, analyze, and copy your competitor’s best-performing PLA Ads. Essentially, you want your PLA Ads to appear in paid search results.
Begin by checking if you have any keywords in common with your competition. Next, determine which keywords are pivotal in helping your competitors’ PLA Ads to excel. Finally, get a hold of SEMrush’s PLA Copies report to see your rivals’ actual PLA Ads in relation to the keywords Google likes the most.
Ultimately, you will have a list of “pure gold” keywords and a very clear picture of how to use them in order to appear in paid search results. Does it get any easier than this?
We are moving on to the next SEMrush feature. But just to recap, our incredible SEMrush Coupon awaits. Again, keep reading our SEMrush Review for the down-low on the SEMrush Free Trial.
SEMrush’s Tools are the one-stop-shop for growing your website through Google’s top ranks. If you want to learn how to zoom past your competition in Google ranking, this is the way to go.
SEMrush tools offer several sub-sections. They include;
SEMrush says one of the common blunders by digital marketers is using high-difficulty keywords. Highly competitive keywords make it all the more difficult to stand out from the crowd and easily rank on SERPs.
Instead, SEMrush suggests using less competitive keywords. The Keyword Difficulty tool helps you determine keyword difficulty in a few clicks. This way, you can determine if a specific keyword is worth the effort before deciding to use it.
2. Domain vs Domain
This domain vs domain tool is invaluable. It is common knowledge now that spying is the new research. In order to maintain a competitive edge, you need to learn how your rivals think and work.
Essentially, the domain vs domain tool helps you set side-by-side domain comparison. Discover which keywords you have in common. And it’s not just a single domain. Actually, you can compare up to 5 domains to find out what keywords you share as well as their unique keywords that help them stand out.
Also, you can determine your competitors’ positions in the SERPs in relation to these keywords. In the end, you will optimize your content based on your research to better your chances of ranking above the competition.
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Visibility indicators are key to knowing how your website is performing on various search engines. We all perform a visibility search on our own websites.
But SEMrush helps you go a step further. You can run visibility searches on your competitors to find out how much traffic streams into their websites from Google and Bing top 100 organic results. Also, you can see the amount of traffic streaming in thanks to paid searches.
Afterward, you can estimate how much money your rivals are using on Google AdWords or Bing Ads.
That’s not all. You can find out the newest ranking keywords elevating your competitors as well as the stale keywords that are stunting or diminishing your growth.
4. My Reports
As you can probably deduce, this tool allows you to compile reports into neat pdf files. Plus a twist; the SEMrush My Reports tool also lets you brand your reports and add comments. You can also schedule your reports so that they go out automatically on a regular basis.
Can you smell the magic? And before you think I have lost my mind, I am talking about the Keyword Magic Tool coming right up. But in the midst of all the magic, do not forget we have an incredible SEMrush Coupon and SEMrush Free Trial in the works.
Back to our SEMrush Review; and magic.
5. Keyword Magic Tool
We are here again.
It is not by coincidence that this tool seems to receive more attention than the others. Truthfully, this is the demigod of Keywords. With this tool you can:
- Type in a seed keyword to generate over 20 million alternatives or ideas that you can try.
- Sort and filter keywords by CPC data, keyword difficulty, search volume, SERP features, and competitive density.
- Automatically segment your keywords by topic thanks to a proprietary SEMrush algorithm. This feature is perfect for building flawless longtail keywords to create keyword-rich content that is bound to rank.
- Save up to 1,000 of your favourite keywords in the Keyword Manager
Clearly, the Keyword Magic Tool is way ahead of its time. It takes hours off all the various tasks to do with keyword scouting and the process of refining the top must-use keywords.
Next on this SEMrush Review is the third feature; Projects. But before we go there, I have to reiterate our exclusive SEMrush Coupon. As we always say, friends don’t let friends pay full price. Our SEMrush Coupon will award you an unbelievable discount. Not to mention the SEMrush Free Trial that we shall be discussing in a bit. Keep reading.
The Projects tool takes on all the campaigns launched on your website so you can manage and tweak them from a single platform. From the Projects platform, you can do;
Position tracking is an umbrella term for various keyword and website tracking activities. More specifically, you can track:
- Your website ranking on Google top 100 organic results in relation to specific keywords
- Competitors’ keyword rankings. You can also perform side by side website rankings to see how you are doing against your rivals. Do they have certain search terms that you missed?
- New players in the market and their strategies to rank. Do they have new markets? How do they change their strategies from location to location?
- Which devices are working best for your website. As a result, you can adjust device targeting to favour more effective channels and revise your organic content strategies.
2. Site Audit
As long as you have a website, a site audit is inevitable. You must periodically check your website health to ensure you are hitting green lights on matters SEO.
In truth, manual site audits take a lot of time. SEMrush realizes this and for that reason made work easier. According to the SEMrush website, SEMrush’s Site Audit Tool is a comprehensive technical SEO tool at high speed. Your site audits can run much faster because SEMrush Audit Tool Reports make it easier for automatic crawlers to crawl and audit your website.
For instance, a typical SEMrush audit campaign will reveal:
- Error pages
- Broken images without alt properties
- Duplicate content pages
- Missing tags
- Internal and External links that need optimization
- Any other corrections to boost SEO
Once you run a Site Audit, you can then prioritize SEO issues. In actuality, the SEO Overview shows the most frequent and pressing SEO issues so you can fix them first. In the event that you want to deal with a specific issue, check out the Issues Report.
How will you know if your efforts are working? With the SEO Analysis Report, you can see how your website health has been improving or deteriorating. Another way to find out if your website is improving is by checking your position through the Position Tracking Tool. Are your issues decreasing? Is your position improving?
If you run an international website, you cannot overlook the importance of Hreflang Tags. In a word, Hreflang Tags help consolidate a website using multiple languages for Google.
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3. Social Media Tracker
The Social Media Tracker is exactly what it sounds like. In a nutshell, this feature spies on your competitors’ Social Media accounts to reveal their campaigns, hashtags, top-performing posts, and special offers.
Check out this resource for the most powerful Social Media Spy Tools you can use.
Also, you can track the changes in your website including:
- Changes in followers count in comparison with your rivals
- Audience engagement patterns
- Hottest trends in your niche and their hashtags
- Who is mentioning you and your competitors
- The most engaging posts on all social media platforms
Finally, you can build easily discernible reports on how all your social media campaigns are performing. This is indispensable for the businesses that have stakeholders who want to periodic reports on the progress of the business.
4. Social Media Posting
The Social Media Posting tool is automation central. This means you can schedule all your social media posts to go out automatically from a single platform. These include textual content, images, and videos. You can even import pre-curated posts in a CVS file.
Additionally, SEMrush gives you on-point insights into your audience. Learn which posts work for your audience and what time your audience goes online. This way, you can schedule the best times to post. Ultimately, you will be able to track your audience’s growth and determine if SEMrush is helping you grow.
Further, track your competitors. Find out what they are posting and how it is working out for them. Also, look into the benefits of boosting your posts. Even after you boost your posts, you will receive a detailed analysis of how your Ads are doing and how to optimize them for ideal results.
5. Brand Monitoring
Truth be told, building a brand takes a lot of effort. There is no way your brand will grow without going the mile. Thankfully, SEMrush makes growing your brand that much easier.
Begin by finding out your brand reputation. When you already know what people are saying about your brand, then you know where to begin. If your brand holds a good standing, then all there is to do is grow your brand.
Naturally, you have to find out how to grow by finding new opportunities. Discover how your competitors grow their brands. For instance, every blogger knows that a favorable mention from a reputable source works better than paid advertisements.
Consequently, you can never relax when it comes to marketing your brand and looking for new ways to promote your brand organically. For example, whenever you find discussions on products similar to yours, it is an opportunity to speak to a targeted audience about your products.
In a nutshell, word of mouth remains the best form of advertisement.
As we move on to the final feature of this SEMrush Review, we want to reiterate our one-of-a-kind SEMrush Coupon. Not to mention the elusive SEMrush Free Trial. There is still lots to learn, keep reading.
SEMrush strives to be an all-in-one solution to all your website SEO endeavors. In a word, SEMrush ensures you excel in your everyday marketing activities. How you ask? Check this out.
- Leverage SEMrush’s market intelligence to make insight-rich decisions.
- Discover the top players in your niche and use their strategies to propel yourself to the top.
- Use Audience Overlap and Market Explorer to gain insight into your target audience
- Pick the most profitable niches with CPC map and use the SEO Writing Assistant to write keyword-rich content
In truth, SEMrush can do so much for your website and marketing campaigns. Plus, you can tailor your SEMrush tools to match your needs. All you need is our SEMrush Coupon and SEMrush Free Trial to get started.
Next on our SEMrush Review is the pricing. How much will SEMrush set you back?
This is SEMrush’s pricing criteria.
- Pro Package goes for $99.95 per month plus 14-days free trial
- Guru Package is $199.95 a month plus a 14-day Free Trial
- Business Package sells for $399.95 monthly
- Enterprise Package is the most premium package. Pricing depends on your needs.
As you can see, there is a SEMrush Free Trial. However, the SEMrush Free Trial is only for the Pro and Guru Packages. We are ecstatic that SEMrush has a free trial. Typically, comprehensive tools such as this one seldom offer a free trial let alone a whole 7 days!
Do not forget to use our amazing SEMrush Coupon to lower the price even further. You will not get this deal anywhere else.
As our SEMrush Review draws to a close, remember to grab our SEMrush Coupon and share with us how SEMrush has reformed your marketing campaigns. Ask any questions you may have. We are always looking forward to hearing from you. Leave your comments and questions at the bottom of this SEMrush Review.