Digital advertising has adopted a new twist.
Advertisers are constantly grappling for new, more innovative ways to catch their customers’ attention.
Typically, the average customer has thousands of Ads thrown at them every day. Consequently, there is a tendency to develop Ad-blindness.
Digital advertisers need new ways to catch and retain the attention of these same Ad-saturated customers. At the same time, eCPC rates must be at their lowest, organic traffic at its highest as well as ROI.
Well, the newest way is by using Push Notifications.
What are Push Notifications?
Push notifications are short messages that appear on your mobile device or PC.
Often confused with pop-ups, push notifications tend to appear randomly. That is, even if the user is not using the originating App. On the other hand, pop-ups only appear when the user is on the originating App.
Push Notifications are the new way to run Ads. On matters CTR and ROI, Push Notifications are more profitable than typical Ads and here is why:
For one, they work with any type of product or service.
Two, they are compact and only include an image and a link.
Three, they cannot be ignored. Push notifications appear on top of everything the user is viewing. Consequently, they are unaffected by scrolling.
Four, advertisers know that traffic is all organic; no bots.
And finally, Push Notifications are cheaper to run. The lowest price tag is 0.001 per click.
Push Notifications were originally used by Apple in 2009 to update its users.
Benefits of Push Notifications to Digital Advertisers
As a digital marketer, your ultimate goal is conversion.
Aside from the Ads by Push Notifications, CTR is always low and conversion rates are difficult to determine.
Well, Push Notifications offer some promising stats as follows:
- 75% of all customers believe geo-targeted notifications are useful
- Over 60% of all customers share their location
- More than half of total interactions occur in the 1st hour
- There are less than 10% ignore rates
As you can see, a well-orchestrated Push Notification Ad is bound to turn profitable.
To help you navigate the murky waters of Push Notification Ads is Megapush!
About Megapush
Megapush is the first Push Notification advertising system.
Megapush uses Push Notifications to deliver native Ads to targeted audiences.
Affiliate marketers can now easily reach mind-boggling numbers of targeted audiences for a fraction of the cost.
Megapush boasts 450 million users, 5 billion impressions, and 35 million clicks.
This is not just an advertising system; it is a fully-fledged Demand-side Platform (DSP) with upwards of 70 push traffic sources.
Just to clarify, a DSP is an automated system that enables advertisers to purchase and pay for advertising.
Megapush automates a majority of its processes to make it easier, more thorough, and cost-effective for affiliate marketers.
Megapush Main Features
Here are Megapush main features:
1. No Intermediary Marketing
Push Notifications may be the one and only Advertising system to successfully bypass intermediary marketers in digital marketing.
While intermediary sources are important, they tend to crank up the overall cost of advertising.
Megapush offers you a Direct Link between you and your clients.
2. Universal Ad Format
With Megapush, you can advertise anything.
Since the Ad format is largely similar, all you need is a Catchy Image and a Link to your website or App.
Push Notifications are especially popular with Gaming, Dating, Financial Services, eCommerce, Gambling, Technology, Sweepstakes, Education, and Crypto Call to Action (CTA).
You can use Push Notifications to:
- Update your audience about new content, blogs, vlogs, and breaking news
- Advertise Offers, Discounts, Coupons, Vouchers, and other Promotions.
- Inventory pending sales, discounts, and deadlines
- Notify your audience of uploaded eBooks, checklists, templates, and other files.
- Display important notifications based on geo-location.
- Advertise free samples, lotteries, contests, and sweepstakes.
3. No Bot Traffic
Short of talking one-on-one with your customer, seldom will you find such authentic traffic.
Push Notifications encounter very low percentages of bot traffic compared to other Ad systems.
This is why their Click Through Rate (CTR) is high at 12 million clicks per day!
4. Full-Scale DSP Service
Megapush is a comprehensive service that seeks to eliminate all the middlemen from your advertising endeavors.
On top of offering staggering results on matters impressions and CTR, Megapush also has a DSP Service backed by 70+ push traffic sources.
This means all your advertisement needs will be met from the same platform.
These are the most outstanding features offered on Megapush. However, there are additional features including:
- Bot-free audience targeted with parameters such as OS, country, gender, platform, ISP, and browser among others.
- Full-tracking capabilities which eliminate the need for an independent tracker.
- An advertising system that follows the CPC model
- Traffic from all over the world
- The minimum price of $0.001 per click.
- Full service and full-service moderation 24 hours, 7 days.
- Free cases every day
- Referral program paying 3%
- Ad campaign moderations are done every day
- 12 million clicks processed daily
- Simple, intuitive user interface.
Megapush Pricing
Megapush does not offer information regarding their pricing on their website.
That being said, after signing up to the website, you will be required to make a minimum of $100 deposit. If you so wish, you can deposit a higher amount to receive better bonuses.
Payments can be made by PayPal, Credit and Direct transfers as well as Bitcoin.
How to Use Megapush
As earlier stated, Megapush is the first tool of its kind. So, you may find it a bit complex to navigate.
Here is a step by step tutorial on how to use Megapush to create a new Push Notification Ad Campaign.
Step 1:
Obviously, the first step should be to create an account on Megapush by Signing up. Go to the Megapush Official website or click here.
Megapush requires you to Add Funds before being able to access any services. The Minimum Amount to replenish your account is $100
You can add your funds by clicking on the ”Adding Funds” drop-down menu to the left of the page. Megapush offers an array of ways you can add funds to your account including Internal Transfer, Direct Transfer, and all the major Debit/Credit Cards.
Now we’re all set to launch a new push campaign
Step 2:
To the left of your page, click on Push Campaigns, and the New Campaign from the drop-down menu.
Here is a guide on how to fill the New Push Campaign Form.
Country: Choose the country for your Push Notification Campaign
Device: Select the device you want your Push Campaign to show on. You can choose Mobile or Computer.
For my tutorial Push Campaign, I chose the US as the country of choice and Mobile devices. Immediately you choose a country and device, the projected monthly traffic numbers show to the right of the page.
Link: Insert a Link to the Offer. Alternatively, you can click on the Call or SMS icons and fill in a Phone Number.
Title: Fill in the Title for your Push Campaign. Do not exceed 30 characters.
Message: The message is also the Description of your Push Campaign. Type in the text but do not exceed 45 characters.
The message section of your Push Campaign is the best opportunity to stand out. Make good use of the Emoji Icon at the end of the box to make your message more attractive. Remember, if you do something out of the box, you are likely to get more impressions.
The Emoji option applies to the Title too.
Icon: The Icon is supposed to be a 192×192 square image.
Main Image: Choose an image which is 492×328. Ensure the main image has an aspect ratio of 1:1.5
We recommend that you use different images for the Icon and Main Image. This will make your Push Campaign more attractive and memorable.
Look out for the Push Campaign Preview to the right of the page. This is critical to show you how your Push Campaign will appear so you can make changes if need be.
Campaign Name: Select an appropriate name for your Push Campaign.
Mobile Carrier: Choose the mobile carrier you want.
CPC: This is the Cost Per Click.
Step 3:
Pretty much all that remains is to click the “Create” button and you Push Campaign will be ready.
You must have noticed the Feeds and Schedules parameters at the bottom of the New Push Campaign form.
Just to clarify;
Feeds is a list of the funnels supplying your Ad with traffic. You can select specific ones or choose all of them.
Schedules allow you to select the time to launch and terminate your Push campaign.
And that is how to create a New Push Campaign on Megapush.
Final Words
Megapush is without a doubt, a revolutionary tool. Push Notifications offer so much more potential in terms of CTR and ROI. If you are a digital marketer, you need to get in on this before the dynamic advertising market shifts on to a new thing.
Speaking of shifting, we all know every single type of Advertisement, no matter how genius, gets old. Push Notifications are no exception. And more so because of their invasive nature. But while they last, they are making big leaps in conversions so they work.
Megapush found a way to make Push Notifications work for you as Ad campaigns. With their innovation and 24/7 support, you will be in good hands. Let us know your experience in the comment section below. We love to hear from you.
